Today's Edition
San Francisco (dpa)
US tech company Apple's Vision Pro headset is now available in Apple stores across Britain, Canada, France, Germany and Australia.
Apple markets Apple Vision Pro as a "spatial computer" where digital media is integrated with the real world. The company has avoided marketing the device as a virtual reality headset when discussing the product in presentations and marketing.
Previously, the mixed reality device was only available in Hong Kong, Japan, Singapore, mainland China, and the United States.
The device, touted as "the most advanced consumer electronics device ever created" by boss Tim Cook, seamlessly blends digital content with the physical world and unlocks powerful spatial experiences in visionOS, controlled by the most natural and intuitive inputs possible - a user's eyes, hands, and voice, the company said earlier.
However, the device received mixed reviews soon after its launch in the US.
While some were impressed with the technology, others raised concerns about its functionality, ease of use, and comfort during extended use.
The $3,500 headset's demand also declined over the time. Its overall sales is less likely to surpass 500,000 units in 2024, according to market tracker IDC.
Apple expects that the recent international launch would offset the dwindling US sales.
