Today's Edition
DUBAI (ALETIHAD)
Seasoned entrepreneur and online coach Salah Abo Al Majd participated in the 1 Billion Followers Summit on Wednesday, providing invaluable insights and tools to the UAE’s aspiring content creators. He aimed to equip the emerging generation with the knowledge and resources necessary to outshine competitors, fostering the potential for up to a ten-fold boost in sales. This involved crafting practical strategies for strategic marketing and ensuring sustainable business growth.
Utilising over 15 years of experience in mindset building and training, Abo Al Majd guided attendees on the aspects of setting clear goals, understanding their motivation, and maintaining discipline during the “Business Growth Hacks” workshop. He stressed that sales are not a set formula that one memorises, but a whole way of thinking.
“If you understand how people think, you can achieve your goals and increase your sales,” he said.
Abo Al Majd emphasised the importance of benchmarking success and celebrating achievements. Attendees were taught that people's purchasing decisions are primarily emotion-driven, followed by post-purchase rationalisation. He highlighted the importance of building trust and likability with customers, underscoring customer satisfaction as a crucial element of business growth.
“If customers like and trust you, then they will purchase from you,” he said.
Abo Al Majd challenged the common misconception of limiting sales to a mere job, illustrating how everyday interactions involve elements of selling. “Everyone interacting with another person is essentially making a sale, whether it's a husband talking to his wife, a father with his children, or a person with their friends,” he explained.
He stressed that building and growing a business is one of the most hectic jobs in life, noting that more than 90 % of businesses fail due to the lack of a clear vision and path. “Companies sell 10 times more when they change perspectives and not specs. Therefore, we should always focus on perspective customisation more than product customisation,” he concluded.
Organised by the New Media Academy at the Emirates Towers and the Museum of the Future in Dubai, the 2nd edition of the 1 Billion Followers Summit is hosting over 100 speakers in more than 50 expert-led sessions and workshops. The number of attendees exceeds 7,000 people including 3,000 content creators, influencers, and creative individuals from around the globe.
