Today's Edition
SARA ALZAABI (ABU DHABI)
Key Abu Dhabi entities highlighted the interconnected roles of quality infrastructure, trade facilitation, investment support, and sustainable utilities in driving industrial growth and enhancing global competitiveness at the Make it in the Emirates (MIITE) 2026.
Speaking to Aletihad on the sidelines of MIITE, they pointed to the importance of standards, logistics, and investment ecosystems in enhancing the UAE’s industrial competitiveness.
The system-wide contribution of the Abu Dhabi Quality and Conformity Council (ADQCC) underscores quality as the “invisible backbone of industrial success”, said Sultan Saeed Al Mehairi, Director of Business Development and Customer Happiness Department at ADQCC.
He noted that this year the council, in cooperation with the Ministry of Industry and Advanced Technology, established a dedicated quality hub as part of its participation in the event.
He noted that the initiative brings together federal, local, and private stakeholders within a unified framework.
This reflects a broader philosophy where “the backbone of any industry is a mature quality infrastructure”, built on pillars such as testing, standards, and accreditation.
Beyond industry, the council’s work also extends into everyday life through initiatives such as digital tools on TAMM, Al Mehairi said.
These tools allow consumers to scan food and beverage products and view their classification from A to E, linking quality directly to public awareness and wellbeing.
Al Mehairi emphasised that a safe and high-quality environment naturally attracts investment and supports economic growth.
“When we develop strong, practical, and globally aligned standards, products manufactured in the UAE can compete locally and access international markets. This strengthens both industry and trade.”
Mohammed Hussein Al Blooshi, Head of Corporate Communication and Marketing at Abu Dhabi Customs, said their participation in the Make it in the Emirates 2026 underscores their strategic role in supporting the industrial sector, and enhancing the competitiveness of the business environment and self-sufficiency.
Al Blooshi added that this reflects the emirate’s broader ambition to build a diversified, knowledge-based economy, with customs operations playing a key enabling role in supporting trade and industrial growth.
This translates on the ground into customs policies aimed at enabling efficient supply chains, accelerating trade, and streamlining procedures, helping strengthen Abu Dhabi’s position as a competitive industrial and logistics hub.
He noted that initiatives such as the “Golden List”, aimed at enhancing trade and food safety, further reinforce this direction by accrediting trusted companies and granting them a comprehensive package of customs facilities and benefits to expedite trade and the movement of shipments.
Eng. Onoud Al Marzooqi, Director - Industrial Development Department at the Abu Dhabi Investment Office (ADIO), presented their participation in MIITE as part of “a full-cycle investment journey”.
"We are here to show what ADIO does to attract the investors and to support them throughout their journey," from licensing and construction to export readiness, Al Marzooqi said.
This support extends across both financial and non-financial tools, including rent and energy support programmes as well as partnerships with banks and stakeholders, while aligning with global trade through agreements such as CEPA.
"We are also showing our new programme, the export programme that will support manufacturing entities to export outside the UAE," reinforcing Abu Dhabi’s role as an export-driven hub.
Furthermore, sector-specific clusters are designed to attract foreign direct investment, with a clear focus on enabling investors and making it easier and faster for them to establish and grow their business, Al Marzooqi said.
