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2PointZero Group acquires 100% of Maseera Holding

2PointZero Group acquires 100% of Maseera Holding
17 Dec 2025 12:52

A. SREENIVASA REDDY (ABU DHABI)

E Point Zero Holding, a subsidiary of 2PointZero Group, has increased its ownership in Maseera Holding Limited to 100%.

In a stock market disclosure, 2PointZero group said it has completed the acquisition of the remaining 5% stake from Amro Abouseh, founder and chief executive of Maseera. The disclosure said Abouseh has stepped down from his position, adding, “We are grateful for his contributions and wish him all success in his future endeavours.”

According to the disclosure, the transaction was executed through E Point Zero Holding Limited’s wholly owned subsidiary, Lumen Aegis Enterprises SPV RSC Ltd.

Maseera is a fintech company that provides financial services tailored to low- and middle-income individuals, as well as micro, small and medium-sized enterprises.

The Cairo-based fintech company was acquired by Two Point Zero in February 2025 for an undisclosed sum. At the time, Two Point Zero said it planned to launch a new Abu Dhabi-based entity under the Maseera Holding name and commit up to $1 billion to support its expansion. The group said it aimed to build a transcontinental platform with majority-owned operations across multiple countries, initially targeting key markets in Asia and Africa.

Soon after its acquisition by Two Point Zero in 2025, Maseera completed the purchase of ADVA, another Egyptian digital finance company.

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