Today's Edition
ABU DHABI (ALETIHAD)
Emirates NBD has unveiled the UAE’s first bank-branded gold bar, “Emirates NBD Gold”, marking a significant step in the bank’s product innovation strategy and reinforcing Dubai’s position as a global hub for gold trading and investment, according to a media statement.
The launch took place in the presence of Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group.
The bank said the introduction of Emirates NBD Gold represents a milestone for both savers and investors, aligning with the UAE’s vision of financial innovation, asset diversification and a digital-first agenda.
Sheikh Ahmed bin Saeed Al Maktoum said: “I am very pleased and proud to announce the launch of the new ‘Emirates NBD Gold’. This initiative marks a step in Emirates NBD’s journey of transformation. The issuance reflects the bank’s position in the banking sector and its ability to launch quality products that meet investors’ aspirations and achieve global competitiveness in the banking sector.
"This issuance is a step in our ongoing efforts to achieve greater innovation and competitiveness in the gold markets, supported by the wise leadership of the UAE. Emirates NBD Gold adds to our rich legacy and reflects our continuous efforts to support the national economy, drive long-term economic growth, and accelerate development in the region.”
Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD Group, said: “Emirates NBD has been part of the UAE’s story since 1963 when we have issued the first Letter of Credit helping open doors for gold trade. Today we carry the legacy forward as the first bank to issue a branded gold bar investment product bridging tradition with innovation.”
The bank said Emirates NBD Gold will be available to all its customers through an Emirates NBD Gold Certificate, which can be redeemed at any time. Customers may choose to keep the gold bar in the bank’s safe custody or take physical delivery.
The bars are offered in sealed 10-gram, 50-gram and 100-gram denominations, each featuring the Emirates NBD logo and accompanied by a unique certificate of authenticity and ownership.
According to the statement, this strategic step demonstrates the strength of the bank’s long-term vision and reinforces its position as a regional leader in financial innovation, while meeting the evolving needs of customers and supporting broader community development.
