Today's Edition
DUBAI (ALETIHAD)
Brian Niccol, Chairman and CEO of Starbucks, Wednesday unveiled their new strategy to streamline business operations, outlining the reasons behind their investment in Arab youth.
During the second day of World Governments Summit 2025 running in Dubai until Feb. 13, he said that “social media has proved that local things have the potential to become global movements."
He added, "Our aim is to provide human connection one cup, one person, one community at a time."
Niccol noted that "What the world needs now is a third place - where they can talk to each other, not past each other."
Brian Niccol, CEO of @Starbucks: Delicious products are everywhere, that is why we want people to experience other cultures through the drinks and food we provide. (1/4)#WorldGovSummit#WGS25 pic.twitter.com/3oc6RVyanG
— World Governments Summit (@WorldGovSummit) February 12, 2025
