Today's Edition
ASILA AL BADI (ABU DHABI)
As it marks 25 years of operations in the UAE, Emirates Driving Company’s transition into Emirates Mobility repositions the firm as a listed, investment-led mobility platform focused on the mobility sector.
The transformation, part of the wider vision of 2PointZero Group, signals a shift from a primarily operational model to a governance- and investment-focused structure aimed at supporting long-term growth, innovation, and sustainability across the transport sector.
Khaled Al Shemeili, Chief Executive Officer of Emirates Driving Company, said the strategic move “strengthens governance, enhances long-term value creation, and positions the group to play a broader role in shaping an integrated, efficient, and sustainable mobility ecosystem in the UAE, while ensuring continuity and quality of existing driving education services.”
Over the years, Emirates Driving Company has grown into one of the country’s leading providers of driving education and training. The establishment of Emirates Mobility builds on this legacy by creating a key platform to supervise investments across the wider mobility sector.
As the company enters its next stage, digital transformation remains crucial to its strategy.
“After 25 years, our priorities are centred on innovation, operational excellence, and long-term sustainability,” Al Shemeili told Aletihad. “We are focused on expanding the use of digital platforms, artificial intelligence, smart training tools, and advanced simulation technologies to enhance training quality, efficiency, and customer experience.”
He added that the company continues to invest in human capital and innovation labs, alongside strengthened governance frameworks, to ensure its services evolve in line with future market needs.
For residents, particularly young people and first-time drivers, the new structure is expected to bring more accessible, technology-driven, and safety-focused services.
“Through smarter training models, digital learning platforms, and a strong focus on safety and responsibility, the group supports better-prepared drivers and safer roads,” Al Shemeili said. “At a broader level, Emirates Mobility enables long-term solutions that improve accessibility, efficiency, and sustainability across the UAE’s transport and mobility landscape.”
From a financial and strategic perspective, the transformation is designed to enhance institutional clarity and strengthen the company’s ability to manage assets and expansion plans.
Dr Ahmed Odeh, Chief Financial Officer, said the new structure recalibrates the company’s growth trajectory while preserving its core business.
“This transition represents a clearer institutional framework for managing existing assets and supporting future expansions in the mobility sector,” he added.
Under the new model, Emirates Mobility will function as a listed holding platform responsible for defining group-level strategy, overseeing capital deployment, and coordinating the integration of mobility businesses. Operational execution, meanwhile, will continue through Emirates Driving Company and its subsidiaries.
“The shift moves us from a direct operating model to a platform focused on developing an integrated mobility ecosystem and strategic governance, while fully maintaining operational continuity and service quality,” Dr Odeh said.
Awaiting regulatory and shareholder approvals, Emirates Mobility is expected to play a central role in operating mobility businesses across the UAE. The group aims to contribute to building more connected, efficient, and resilient transport networks, reinforcing Abu Dhabi’s position as a regional hub for innovation in mobility services.
