Today's Edition
DUBAI (ALETIHAD)
Habib Al Mulla and Partners has signed a Memorandum of Understanding (MoU) with Emirates NBD to expand support for Emirati entrepreneurs under Project 54.
The MoU was signed by Dr Habib Al Mulla, Founder of Habib Al Mulla and Partners, and Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD. The agreement will extend tailored financial and legal support to startups and small businesses.
“As part of our mission to empower Emirati entrepreneurs, Project 54 reflects our commitment to building sustainable enterprises. With the support of Emirates NBD, we are creating a stronger foundation for entrepreneurship that will contribute to the UAE’s long-term economic growth,” said Dr Habib Al Mulla.
Marwan Hadi added: “We are committed to nurturing the next generation of Emirati entrepreneurs by providing them with the financial tools and advisory support they need to succeed. Through this collaboration with Habib Al Mulla and Partners, we aim to strengthen the ecosystem for home-grown businesses, helping them scale and contribute to the UAE’s vision of building a diversified economy.”
The partnership will offer benefits such as fast-track account opening, preferential loans with flexible terms, and guidance on compliance requirements.
Launched in December 2025 to commemorate the UAE’s 54th National Day, Project 54 aims to provide full legal support to 54 Emirati SMEs. It has already supported 35 entrepreneurs, and with the addition of 17 startups from Emirates NBD’s National Digital Talent Incubator, the initiative is nearing its goal.
