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ABU DHABI (ALETIHAD)
Fynd, an Indian retail technology company, has launched its first international office in Dubai CommerCity as part of its global expansion. The new office will serve as the firm’s regional headquarters and customer support centre for the Middle East and Africa.
The company has partnered with Yavi Technologies to manage regional operations, compliance, and merchant support. Fynd’s platform provides retailers with modular systems for point-of-sale, e-commerce storefronts, marketplace connections, B2B portals, and supply chain management. The system is already localised for the GCC with Arabic and English storefronts, ZATCA-compliant invoicing, and regional tax configurations.
“GCC is undergoing a profound digital transformation, fuelled by ambitious national visions like Saudi Arabia’s Vision 2030 and Dubai’s AI Vision 2031. These shifts align perfectly with Fynd’s mission to help retailers eliminate legacy silos and leapfrog into AI-native, unified autonomous commerce,” said Farooq Adam, Founder of Fynd.
Fynd has started working with retailers in Dubai, Riyadh, Kuwait, and Doha, covering sectors such as fashion, supermarkets, electronics, and quick-service restaurants. Its initial focus is to onboard large retailers with complex omnichannel requirements and expand its partner network of agencies, system integrators and logistics providers.
“Dubai is more than just a market for us — it’s a strategic node in the global retail network,” said Ronak Modi, Chief Business Officer (Global) at Fynd. “We’re here to co-build the region’s retail future with partners who understand local expectations and demand faster transformation. This isn’t just an entry; it’s an ecosystem play.”
“At Fynd, we believe in a truly Glocal world – where global opportunities are unlocked at the speed of local execution. The MEA region is a vibrant intersection of tradition and innovation, and our strategy is built on bridging that energy with the best of global technology and expertise,” said Dharmendra Mehta, Managing Director – MEA, Fynd.
The company is backed by Reliance Industries and says its regional strategy includes building local partnerships, investing in talent, and adapting to regional business requirements.
Headquartered in Mumbai, Fynd currently works with more than 20,000 stores and 300 enterprise retailers worldwide.
