Today's Edition
DUBAI (WAM)
Tradeling Holding, the B2B e-commerce entity of the Dubai Integrated Economic Zones Authority (DIEZ), has signed a definitive agreement to acquire the MENA distribution business of Axiom Telecom.
The signing, witnessed by H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of DIEZ, marks a landmark transaction that positions Tradeling as a key technology partner for global brands, with a projected annual revenue exceeding Dh2 billion.
Further to the agreement, signed by the Executive Chairman of DIEZ, Dr. Mohammed Al Zarooni, and the Chairman of Axiom Telecom, Abdul Aziz AlBannai, Tradeling Holding will acquire 100 percent of A&T Holding FZCO, which owns Axiom’s key distribution businesses.
These include Axiom Distribution FZCO (UAE), which specialises in technology distribution within the UAE and manages experience stores for leading mobile handset manufacturers; Axiom International Distribution FZCO (UAE), responsible for technology distribution in UAE free zones and global exports; and Axiom Telecom Saudi Arabia Co (KSA), which provides technology distribution services across Saudi Arabia and international markets.
Headquartered in Dubai Airport Freezone (DAFZ), Tradeling operates the MENA region’s largest B2B e-commerce platform.
Serving over 50,000 customers, it has successfully grown its order volumes fourfold since 2023.
In 2024, Tradeling successfully shipped 3.3 million units, with expectations to surpass 3.5 million units by year-end.
As a subsidiary of DIEZ, Tradeling leverages the authority’s strategic vision, fostering innovation and driving economic growth in Dubai and beyond.
Dr. Mohammed Al Zarooni commented on the acquisition, “This acquisition is a milestone in Tradeling’s journey to redefine the B2B e-commerce landscape in the Middle East. Through Tradeling’s robust digital capabilities and Axiom’s established distribution networks, we are creating a powerhouse that will deliver unmatched value to businesses across the region. This landmark transaction aligns with the Dubai Economic Agenda D33, which aims to double the size of the emirate’s economy by 2033. Moreover, Tradeling is set to continue driving significant growth and attracting global businesses seeking to establish a presence in the Middle East."
"Tradeling’s focus on building a more efficient and interconnected marketplace will contribute significantly to Dubai's vision of becoming a dynamic hub for trade, innovation, and digital commerce. This transaction will facilitate the seamless movement of goods and services, enhance trade connectivity, and elevate the overall business environment in the region,” Al Zarooni added.
Chief Executive Officer of Axiom Telecom, Fahad AlBannai, stated, “For over two decades, Axiom has been a trusted name in technology distribution across the GCC. This transaction represents an exciting new chapter, allowing Tradeling to leverage our established infrastructure and market expertise to elevate its business offering. We are proud to see our legacy continue as part of Tradeling’s ambitious growth strategy.”
Chief Executive Officer (CEO) of Tradeling, Alastair Croker, commented, “By integrating Axiom Telecom’s distribution business into our operations, we are not only scaling our capabilities but also reshaping the technology distribution landscape across the MENA region. This strategic move enables us to provide access to global brands while leveraging our platform to empower businesses of all sizes to succeed in an increasingly competitive market. At Tradeling, we are dedicated to positioning Dubai as a hub for advanced trade and commerce while fostering a stronger, more connected ecosystem that enables businesses to thrive.”
This acquisition aligns with Tradeling’s mission to provide cutting-edge solutions in the marketplace, distribution, warehousing, and logistics.
By integrating Axiom’s expertise in technology distribution, Tradeling will further expand its service capabilities and client base, enhance supplier relationships, and drive innovation in the region’s B2B ecosystem.
