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ABU DHABI (WAM): Omorfia Group, the beauty anchor of Abu Dhabi-based investment holding company Multiply Group, has announced the acquisition of 100 per cent of The Juice Spa and Salon. This acquisition is a testament to Omorfia Group’s strategic vision of growth through bolt-on investments, further solidifying its foothold in the UAE’s beauty sector.
Founded in 2005, The Juice Spa and Salon have carved a niche by offering luxury beauty experiences for the mid-market segment. With 10 locations across the UAE and a dedicated team of 172 employees, the brand is projected to generate a revenue of Dh29 million post-acquisition.
The acquisition is a pivotal step for Omorfia Group in its mission to consolidate its local market share and broaden its geographical footprint. A key aspect of this partnership ensures that each brand under the acquisition umbrella will maintain its identity.
Faris Al Dhaheri, CEO and Managing Director of Omorfia Group, said, “With this acquisition, Omorfia’s portfolio is now made up of six distinguished brands, collectively marking our presence in 82 locations across the region.”
The acquisition comprises multiple legal entities: The Juice Beauty Salon, Juice Spa Salon, Juice Lounge Spa And Beauty Center, Jamm Salon Supplies, Atelier Hommage Mens Salon L.L.C., and Acumen Int. Limited (Hommage).
