Today's Edition
DUBAI (ALETIHAD)
Khalifa Al Shamsi, Chief Executive Officer of e& life, confirmed that e& life has become a primary digital player in users’ digital lives. Its activities now encompass the development of innovative financial technology solutions, digital entertainment content services, and multi-activity applications, making it one of the main drivers for e&.
Al Shamsi, on the sidelines of GITEX Global 2023, stated that e& life benefits from its presence within a leading global group with a rich history and extensive geographical spread. It possesses advanced global networks and a large customer base of nearly 165 million subscribers in 16 countries.
This enables the creation of innovative digital services for customers. He added: “e& life bases its operations on solid foundations for growth, through expansion and diversification and by taking advantage of opportunities in the digital technology sector. They offer a range of digital solutions and services that improve the lifestyle of customers and exceed their expectations.
This is especially true with the reliance on multi-activity application technologies ‘Super Apps’, which provide a single platform for various services in financial, insurance, and other sectors, and are a fundamental part of the group’s new identity strategy.”
A Comprehensive PlatformAl Shamsi said: “e& money is a leading financial technology platform aiming to make a positive change in the customer experience. It aspires to become one of the most important multi-activity financial applications in the country and region, by providing secure and flexible electronic payment solutions to make customers’ daily financial transactions easier and more accessible. It offers individuals and companies a number of innovative financial products and services, supporting the transition to a cashless economy.”
He added: “e& money forms a comprehensive platform that meets a diverse range of customers’ financial needs, giving them access to financial services. We have expanded our services to include all consumer segments, with or without bank accounts, so that customers can access all the financial services they need through a comprehensive financial market.” And he continued: “We have been keen to expand the services provided by the e& money app to include open banking services and debit cards.
This has led to an increase in the subscriber base for the app’s services to more than 750,000 subscribers. Meanwhile, international remittance services have expanded to more than 200 countries.”
He added: “Our partnership with Mastercard allowed us to develop payment methods for consumers, providing customers with an exclusive prepaid card, enabling them to make financial payments easily and securely, whether in stores or online, and anywhere in the world. This makes it the first issuing entity supported by a telecom operator in the UAE.
“Since the announcement of the e& money card in March 2023, over 250,000 digital cards have been issued. This card offers one of the best loyalty programmes for cards in its category in the country with a distinctive reward system offering cash prizes that are 1% of the value of their purchases when using the card during its launch period. This feature was previously limited to credit cards.”
e& money has collaborated with technology leaders to make its card easily usable on Samsung, Apple, and Google wallets, enabling customers to make contactless payments securely when shopping online and in stores around the world.
These partnerships aim to establish a smooth and secure digital payment system, provide a convenient lifestyle for UAE residents, and integrate mobile phone payment solutions with complete flexibility. E-VisionAl Shamsi said: “E-Vision, the unit specialising in artistic and entertainment content within e&, has positively impacted customers’ lives as the largest online visual content provider in the Middle East, North Africa, Afghanistan, and Pakistan.
Its services have seen significant expansion in several countries.” E-vision has successfully launched live streaming platforms online, such as the SHOQ TV platform for PTCL in Pakistan, the TWIST TV platform for Etisalat from &e in Egypt, and the Mobily TV platform for the Saudi company Mobily, expanding its business scope and providing new experiences to support customers in the digital entertainment sector. With its business portfolio expanding to 22 countries in the Middle East, North Africa, Afghanistan, and Pakistan, E-vision has seen significant growth in its annual revenues, with more than 4.5 million subscribers to its services through eLife, STARZPLAY, and regional operators.
