Today's Edition
MAITHEM ALANBARI (DUBAI)
With the support of the Khalifa Fund for Enterprise Development (KFED), Sinless, a gluten-free brand that aims to provide healthy nutritious options for those with dietary restrictions, is making its presence on the global stage with their participation at Gulfood, currently being held in Dubai.
“Sinless is a 100% gluten-free brand. Our mission is simple: to provide delicious, high-quality, and immaculate gluten-free options for those with dietary restrictions and anyone who wants to embrace a healthier lifestyle—without sacrificing taste,” Ayesah Al Aidaroos, founder of Sinless, told Aletihad.
“Sinless was born out of a real need in the market. Finding gluten-free products that taste clean, natural, and taste good was always challenging. That’s why we created our unique flour blend—one that allows people to enjoy their favourite foods without compromise,” she added.
The KFED played a pivotal role in making Sinless a reality with their strategic guidance and, most importantly, access to invaluable industry opportunities and strategic partnerships.
“One of the biggest turning points for Sinless was participating in Gulfood, one of the world’s largest food and beverage expos—a milestone made possible through Khalifa Fund’s support,” Al Aidaroos said.
“This platform gave us exposure on a global scale, connecting us with customers, distributors, and industry leaders who truly saw the value in what we offer. The response was incredible, and it reinforced that Sinless is more than just a brand—it’s a movement,” she added.
Talking about its product, Al Aidaroos said: “We’re doubling down on what makes us unique: Our signature gluten-free flour blend. Our focus is to expand its availability across the UAE and beyond, bringing it to international markets. We’re also working on innovative clean-label products that continue to redefine what gluten-free can be.”
“I want to extend my deepest gratitude to the Khalifa Fund for believing in us, to Gulfood for giving us a global stage, and to everyone who has supported Sinless along the way. This is just the beginning, and we can’t wait to show you what’s next. Stay tuned, and as always—eat clean, live Sinless!”
