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MBRSG, APCO sign MoU to improve cooperation in GenAI, government communications

MBRSG, APCO sign MoU to improve cooperation in GenAI, government communications
3 Apr 2024 17:39


The Mohammed Bin Rashid School of Government (MBRSG) and global advisory and advocacy firm APCO signed a memorandum of understanding (MoU) to enhance cooperation and exchange expertise in areas such as generative AI (GenAI) and government communications.

MBRSG and APCO will collaborate on developing education and training programmes focusing on enhancing the communication skills of leaders and managers in the government sector.

The parties will also explore the use of advanced technologies in research and employing GenAI in government communications.

Executive President of MBRSG, Dr. Ali bin Sebaa Al Marri, signed the MoU together with President of APCO in the Middle East and North Africa (MENA), Mamoon Sbeih.

The MoU was signed in the presence of Acting Dean and Director of Academic Affairs at MBRSG, Dr. Arthur King.

Al Marri commented, “This memorandum reflects the Mohammed Bin Rashid School of Government’s commitment to capacity building to strengthen government work and enable public sector employees to effectively address challenges. Our work contributes to leadership excellence and supports the UAE’s development journey, elevating its regional and global standing. The school is focused on uniting its efforts with prestigious international institutions to exchange knowledge and expertise to enrich the knowledge of government personnel and enhance their communication skills based on the latest techniques and technologies.”

The school will work with APCO Institute, the company's training arm that is specialised in building strategic communications capabilities and empowering professionals with tools, knowledge, exposure and international best practices in media communications.

This partnership will provide training courses in strategic planning, government communication, crisis management, internal communication management and change management.

Courses will equip leaders and spokespersons with skills to more effectively engage with international media, manage individual and institutional reputation, as well as manage the building, operation, and transfer of ownership system in government communication departments.

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