Today's Edition
SARA ALZAABI (ABU DHABI)
With AI and digital media transforming the creative industry, the Ministry of Culture is empowering Emirati talent in the sector through employment and training under its Creative Path Programme.
The recently launched initiative is designed to connect Emirati creatives with job opportunities that align with their skills and expertise. By establishing direct communication channels between local talent and private sector institutions, it seeks to streamline the employment process and foster collaborations in the industry.
The initiative also aims to develop creatives’ skills through training courses and qualification programmes. They are encouraged to take part in international projects and exhibitions to boost their presence on the global stage.
Sustainability and long-term impact are central to the initiative’s mission, said Asma Al Hammadi, Acting Assistant Undersecretary for the Creatives Development Sector at the Ministry of Culture.
“The Creative Path Programme ensures sustainability through practical vocational training [opportunities that are] linked to the labour market. This way, participants can be prepared for actual jobs,” Al Hammadi told Aletihad.
It is also integrated with the Nafis platform, which provides financial support and incentives to support job stability.
Through the Creative Path Programme, the ministry aims to translate training into tangible employment opportunities, when possible, while fostering entrepreneurship through skills development.
Recognising the impact of technological disruption, Al Hammadi said the initiative was designed to address the evolving needs of the industry.
“The Creative Path Programme recognises that many creative sectors are experiencing rapid changes due to digital transformation and modern technologies, such as artificial intelligence, electronic games, and interactive digital media,” she said.
With input from the private sector, the programme uses a flexible model to upskill participants and link them to national arts and heritage initiatives.
Aiming to boost Emirati creatives’ presence on the global stage, the path also covers strengthening cooperation with cultural institutions and artistic initiatives around the world.
“The Creative Path Programme seeks to activate these partnerships to ensure the transfer of global expertise to Emirati talents, enabling them to compete in advanced creative markets, without compromising the uniqueness of the local cultural identity,” Al Hammadi said.
The international cooperation framework has three pillars: aligning with the UAE’s cultural vision, leveraging expertise for the local sector, and ensuring Emirati creatives are active partners, she added.
Diversity and inclusivity are also priorities for the team.
“The programme places the principle of equal opportunities and inclusiveness at the core of its strategy… It also strives to achieve gender balance by periodically monitoring indicators related to women’s participation in training and employment,” Al Hammadi said.
An inclusive training and work environment is being shaped for people of determination. Collaboration with specialised entities ensures the provision of necessary technical and logistical facilities, while content development is being tailored to their needs without compromising the quality of the experience, Al Hammadi said.
