Today's Edition
ABU DHABI (ALETIHAD)
The Integrated Transport Centre(Abu Dhabi Mobility), which operates under the Department of Municipalities and Transport in Abu Dhabi, launches the Most Noble Number online charity auction, closing on 16 and 17 March, in support of the Fathers’ Endowment campaign launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Coinciding with Ramadan, the campaign honours fathers by establishing a sustainable endowment fund to provide treatment and healthcare for the less fortunate.
Bidding at the Most Noble Number online charity auction can be done through the Emirates Auction app, with full proceeds going towards supporting the objectives of the Fathers’ Endowment campaign.
An initiative of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign honours fathers by allowing individuals to donate in their name. The campaign promotes the values of honouring parents, compassion, and solidarity and helps strengthen the UAE's position as a leader in charitable and humanitarian work, while further establishing the concept of charitable endowments.
The campaign also aims to reinforce the noble values of generosity and deep human solidarity, for which the UAE is known, and create a community-wide movement that supports its aims.
Fostering a culture of giving
Mohamed Ali Al Shorafa, Chairman of the Department of Municipalities and Transport (DMT) in Abu Dhabi, highlighted that the Fathers' Endowment campaign aligns with the UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan's declaration of 2025 as the ‘Year of Community’ under the slogan ‘Hand in Hand’.
Al Shorafa stated: "This initiative, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum during Ramadan, reflects our wise leaders’ unwavering commitment to supporting those in need and fostering a culture of compassion and generosity. Through the online charity auction, DMT aims to support the UAE's charitable initiatives that provide vital support to vulnerable individuals, particularly by ensuring access to sustainable healthcare. We are confident that this effort will be highly successful, as giving is deeply rooted in our society, and our community are always willing to extend a helping hand to those who need it most."
The Most Noble Number online charity auction features 444 special plate numbers, including regular vehicle plate numbers 10 (plate code 20) and 99 (plate code 2) as well as motorcycle plate numbers including 5 (plate code 1). The auction will also feature an exclusive set of classic car plate numbers.
Donation channels
The Fathers’ Endowment campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign’s website (Fathersfund.ae), as well as a dedicated call center via the toll-free number (800 4999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (IBAN: AE020340003518492868201). Donations via SMS are possible by sending the word “Father” to the following numbers (1034 to donate AED 10, 1035 to donate AED 50, 1036 to donate AED 100 and 1038 to donate AED 500) for Etisalat by e& and du users. Other possible platforms for donating to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community contributions platform Jood (Jood.ae).
