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UAE recycling powerhouse BEEAH looks to expand its presence and scope at WFES

UAE recycling powerhouse BEEAH looks to expand its presence and scope at WFES
18 Apr 2024 08:10

KHALED AL KHAWALDEH (ABU DHABI)

Since 2007, BEEAH Group has emerged to become the UAE’s premiere waste management company. Headquartered just outside Sharjah, in a unique dune-inspired building designed by the late Zaha Hadid, the public-private partnership company, has grown to a team of over 13,000 employees, and over 200 clients, and boasts an impressive portfolio of green assets, including waste to energy and recycling plants.

Now, as the company closes in on two decades of operation, its leadership is keen to see it expand into broader spaces, and new markets. This was highlighted by Chief Brand Officer Firas Wahbeh when he sat down with Aletihad on the sidelines of the World Future Energy Summit in Abu Dhabi (WFES).

“We’re the largest waste management company in the region, especially in the UAE. We also have waste management contracts in Saudi and Egypt, in Medina and the new administrative capital. So now we’re looking at expanding beyond that into Riyadh and other parts of Egypt,” Wahbeh told Aletihad at the Abu Dhabi National Exhibition Centre on Tuesday.

“We have already achieved a leadership position in the UAE so that’s where we’re looking at diversifying into other areas like technology, healthcare and real estate, away from waste management.”

Wahbeh said the summit provided the perfect catalyst for the company’s ambitions, allowing them to meet vendors, partners and potential customers from all around the world and show them what BEEAH has to offer.

“The main mission for BEEAH was to divert waste away from landfills. So we have 11 different recycling facilities that are responsible for diverting waste away from landfills to facilities dedicated to a specific type of waste, through these we have achieved the best diversion rate in the region,” he said.

“We participated in the summit every year I believe, for the last 10 years. We already have a very good relationship with Masdar, the host of this summit. Finding new partners through partnerships and collaborations is part of our DNA. We look for partners everywhere, every project that we do.”

Wahbeh explained that one of the major initiatives that was being discussed at the conference was the plans for a waste-to-hydrogen plant. He said the summit had provided a platform to discuss the brand-new technology with top experts from around the world.

“We attended the green hydrogen summit today, which our group CEO was a speaker at. It was just an opportunity to also share with the public what BEEAH is doing,” he said.

“This new technology for producing hydrogen from waste will be part of the way we’re contributing beyond the UAE’s strategy of reaching 100% renewables by 2050.”

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