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Popular Japanese sushi chain pays record $3.2 million for tuna in New Year auction

Kiyomura Co.'s President Kiyoshi Kimura, who runs a chain of sushi restaurants Sushi Zanmai, poses with a 243-kilogram bluefin tuna auctioned for a record 510 million yen ($3.24 million) in Tokyo, Japan, January 5, 2026. (REUTERS)
5 Jan 2026 12:14

TOKYO (REUTERS)

A Japanese sushi restaurant bid 510 yen ($3.24) for a single million bluefin tuna ​on Monday, by far the highest-ever million price paid ‌at the annual New Year auction at ​Tokyo's Toyosu fish market.

Weighing ⁠243 ‌kg (536 pounds), the prized catch went to Kiyomura Corp, the Tokyo-based operator of popular sushi restaurant chain Sushizanmai.

"I hope the economy ⁠will get better this year. The ⁠Takaichi administration pledged to work, work, work, so Sushizanmai will work, work, work too," said ​Kiyomura chief Kiyoshi Kimura, referring to the 2-1/2-month-old government of Sanae Takaichi, Japan's first female prime minister. "I hope this bid will cheer everyone up."

The eye-popping bid ​beat Kiyomura's own previous ‍record of 333.6 yen in 2019.

“I thought that (the winning bid) would come in a little bit lower, maybe around ‍400 or 300 million ⁠yen but it ​turned out to be over 500,” Kimura, known as the “Tuna ​King,” told reporters.

The giant tuna was transported to Sushizanmai's head branch, then sliced ​​up and distributed to its restaurants nationwide. The tuna dishes will be sold to customers at the usual price, Kimura said.

Source: REUTERS
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