Today's Edition
ABU DHABI (ALETIHAD)
Ethara has announced the official renaming of Etihad Park to Etihad Live, marking a new phase of development for one of the region's premier live entertainment venues.
The move reflects the venue's evolution from a major outdoor event site into a more integrated live entertainment platform for Abu Dhabi.
The rebranding to Etihad Live, which is owned by Ethara, forms part of a longer-term plan to enhance venue capability, hospitality and fan experience, and support the emirate's strategy to attract larger-scale international productions.
David Powell, Chief Portfolio & Strategy Officer at Ethara said: "Etihad Live reflects the next phase of a venue that has been central to Abu Dhabi's live entertainment growth for more than 17 years.
"As the demands of global touring continue to evolve, the venue has committed significant investment to strengthening the infrastructure, experience and operational capability required to bring more ambitious productions to the emirate, while continuing to reinforce Abu Dhabi's position within the international live entertainment industry.
"We look forward to releasing these plans to the public as we move into a new era for Etihad Live."
First opened in 2009, the venue has played a significant role in the development of Abu Dhabi's live entertainment sector. The flexible 42,000-capacity site has hosted major international artists, festivals, sporting events and cultural events, including the Yasalam After-Race Concerts during the Formula 1 Etihad Airways Abu Dhabi Grand Prix.
Its stage has welcomed global names including Madonna, Coldplay, Guns N' Roses, The Weeknd, Post Malone, Rihanna, The Rolling Stones, and the highest attended concert by Eminem.
The venue has also hosted landmark formats such as Creamfields, Ultra Music Festival and KCON, reinforcing its role as one of the region's most established open-air venues.
In 2026, this momentum continues with the Offlimits festival featuring artists including Jonas Brothers and Shakira, whilst Lewis Capaldi, Zara Larsson, and Imagine Dragons are set to perform at the venue later this year at the Abu Dhabi Grand Prix After-Race Concerts.
The new Etihad Live identity will be accompanied by a multi-million-dirham revamp in 2027, featuring elevated views, focus on core infrastructure, premium hospitality touchpoints, crowd flow and the wider audience journey.
The revamp will support the venue's ability to meet rising expectations from audiences, promoters, rights holders, and touring productions.
Etihad Live currently offers more than 22,000 sqm of flexible event space, housing a 24-metre by 18-metre performance area and adaptable staging solutions. Its layout allows for multiple event formats, from concerts and festivals to sports events, corporate functions and community programming.
Existing facilities include a main bowl, fan village, premium and general admission areas, private suites, elevated viewing platforms, viewing platforms for people of determination and VIP hospitality zones.
