Today's Edition
AMEINAH ALZEYOUDI (ABU DHABI)
For most households in the UAE, Ramadan is a period defined by family, tradition and careful planning, according to the Ipsos 2026 Ramadan Handbook – UAE Edition.
While shopping and retail activity remain part of the season, the survey underscores that the holy month is first and foremost about family togetherness, spirituality and charity.
Nine in 10 respondents (87%) said they spend more time with family than friends during Ramadan, and 69% reported that the holy month evokes a sense of nostalgia, reminding them of cherished memories from home, according to the poll.
Nearly half of households (47%) also choose to go out less, opting instead for time at home, often focusing on creating a festive atmosphere – an approach supported by 59% who said decorating and preparing the home is an essential Ramadan tradition.
Financial planning plays a key role in supporting these family-centred activities, according to the report. Forty-eight per cent of respondents start saving months in advance to handle higher everyday costs and added responsibilities.
While preparations help manage expenses, many (58%) still see increased spending during the month.
Food and mealtime traditions are central to family life during Ramadan. A significant majority, 81%, tend to eat more home-cooked meals, and 92% begin iftar with dates, often accompanied by appetisers and a variety of main dishes.
Snacking remains common, with 82% saying they opt for healthier choices. Even as food delivery continues, 47% said they order less often, showing a preference for shared, home-prepared meals.
While shopping is increasingly planned, it is guided by family needs rather than impulse. In fact, 60% of respondents considered shopping for food and beverages to be “an enjoyable activity” during the holy month.
“As spending rises, Ramadan shopping becomes more intentional, with shoppers in the UAE more likely to go in-store, plan their trips, and seek deals, while staying open to new brands and categories,” the report said.
For many shoppers, Ramadan is also a highly anticipated month, considering the deals that are usually rolled out during this time. Some 59% said they look forward to these promotions every year, while 41% delay big-ticket purchases until Ramadan to make the most of these offers.
These habits, however, are secondary to ensuring a joyful and well-prepared home for relatives and friends, the Ipsos findings showed.
