Today's Edition
BATOOL GHAITH (ABU DHABI)
Through the funds it has raised and the humanitarian initiatives it has supported since its launch in 2012, the Ataya Exhibition has helped more than 2 million people worldwide, its project director told Aletihad.
Now in its 15th edition, the exhibition runs until January 17 at ADNEC Marina Hall, bringing together 154 exhibitors, including entrepreneurs, designers, restaurants and cafés.
Visitors can browse a wide range of offerings, from fashion and jewellery to accessories and food concepts.
All proceeds from the annual exhibition are directed toward humanitarian projects in healthcare, education and infrastructure across the globe.
Speaking to Aletihad, Hind Al Mehairbi, Project Director of Ataya, expressed pride that year after year, people continue to believe in the initiative and its mission.
“The exhibition’s longevity means a lot to us,” Al Mehairbi said. “It has supported 36 projects in 17 countries and helped over 2 million people in need worldwide.”
Ataya’s humanitarian initiatives have made a tangible difference in underprivileged communities across countries like the Philippines, India, Pakistan, Egypt, Sudan and Yemen, she said.
The humanitarian causes supported each year are identified through the Emirates Red Crescent’s network, in coordination with embassies and relevant ministries.
Projects range from emergency responses to natural disasters and conflicts to long-term initiatives in health and education, with priorities guided by global conditions.
Ataya, which means “giving” in Arabic, has become a hallmark of humanitarian support and sustainable philanthropy in the Emirates since its inception in 2012.
Beyond the causes it champions, Ataya has become a social hub and cultural platform in Abu Dhabi.
Al Mehairbi said the exhibition blends commerce, culture and entertainment to draw audiences and raise awareness about its mission, reminding visitors why their contributions matter and how every donation can change lives.
“People come to socialise and enjoy the atmosphere, while also doing something to give back, which encourages community engagement,” she added.
“Our donation channels and platforms are open all year long for anyone who would like to make a difference and help people in need.”
For exhibitors, Ataya offers a platform aligned with social impact. Viveka Vassen, co-founder of Cape Town’s Ananta Design Studio, is participating for the first time this year.
“The exhibition resonated deeply with our mission of empowering artisans,” she said. “We work with local craftspeople in South Africa, helping them support their families through handmade work.”
The Abu Dhabi Businesswomen Council (ADBWC) is also taking part, bringing together 13 women-led enterprises.
“Our participation reflects a commitment to empowering female entrepreneurs while supporting humanitarian and social initiatives rooted in community compassion,” said Alia Al Blooshi, Director of Partnerships and Membership Relations at ADBWC.
