AMEINAH ALZEYOUDI (ABU DHABI)
Guided by the UAE’s vision for its youth, Abu Dhabi-based manufacturer EMSTEEL is helping shape the future of the industrial sector by investing in the potential of young talents.
On International Youth Day, EMSTEEL spoke to Aletihad about the initiatives that have built its strong track record in empowering young Emiratis.
“Through skills training, mentorship, and hands-on experience in engineering and manufacturing, we inspire ambition, build confidence, and open pathways to meaningful careers,” the company said.
Through its Masaar programme, EMSTEEL has been building a robust talent pipeline for its steel and cement businesses while supporting the country’s Emiratisation goals. About 180 Emiratis have enrolled since the initiative’s launch in 2019.
Over the past six years, EMSTEEL has been equipping fresh graduates with the skills required in advancing the UAE’s industrial sector. “Our youth upskilling programmes cover a broad range of essential areas, including technical and industrial expertise, health and safety protocols, and behavioural skills,” the company said.
The goal, it added, is to “empower the next generation to become innovators, leaders, and builders of a stronger, more resilient society”.
In 2024 alone, EMSTEEL welcomed 153 new graduate trainees, demonstrating its continued dedication to fostering the growth of the nation’s talent.
“We recently announced the successful graduation of 62 Emirati trainees (49 men and 13 women) from the company’s flagship talent-development programme, marking the first cohort to complete the newly revamped one-year ‘accelerated’ track introduced in 2024,” it said.
Initiatives like EMSTEEL’s Masaar talent development programme highlight how the UAE’s confidence in its youth extends across sectors and industries.