Today's Edition
ABU DHABI (WAM)
A panel discussion, hosted by the Global Media Congress, explored the transformation of media, with a particular focus on the rapid growth and impact of podcasts.
Moderated by multimedia journalist Nancy Tabet of Sky News Arabia, the panel: The Evolution of Media: Podcasting, Journalism, and Radio Resilience, featured Kevin Y Brown, Anup Oommen, Enas Al Refaei and Dr. Hamad Al-Kaabi, who delved into how podcasts are reshaping the media landscape.
Dr. Hamad Al-Kaabi, CEO of Aletihad News Centre, reflected on the evolution of podcasts in the Middle East, noting their relatively late adoption compared to Western journalism but acknowledging their significant impact. He discussed the shifting preferences of audiences in the region, who seek concise and engaging information. Traditional media, he argued, risks losing relevance if it does not adapt to these changing expectations.
Enas Al Refaei, Deputy Editor, The National, highlighted the enduring influence of radio, which has dominated journalism for decades. She noted the rising popularity of long-form conversations, where audiences connect with interesting discussions while multitasking. However, she cautioned against the dangers of echo chambers and emphasised the importance of diverse viewpoints to foster meaningful and balanced dialogue.
Kevin Y Brown, Chief Content Officer and Head of Strategy at Afripods, addressed the transition from broadcast to podcast, particularly in Africa, where radio continues to play a pivotal role. He emphasised that podcasts offer listeners the flexibility to access their favourite content anytime while promoting transparency and trust between hosts and audiences. He noted that podcasts blur the lines between opinion and reporting and are increasingly shaping political discourse and public opinion.
Anup Oommen, Editor of Campaign Middle East, drew parallels between the podcast boom and the social media revolution of the early 2000s, highlighting how both have transformed content creation and consumption. He emphasised that today’s tech-savvy audiences expect relatable and accountable hosts. Looking ahead, he predicted a bright future for podcasts, describing them as the cornerstone of modern media, capable of informing, educating, and inspiring.
The panel underscored the transformative power of podcasts, positioning them as a key medium in the evolution of journalism and public engagement. Podcasts, they agreed, are not only reshaping how stories are told but also influencing how audiences consume and interact with content.
