Today's Edition
ABU DHABI (WAM)
Abu Dhabi Media Network showcased a range of artificial intelligence systems, virtual and augmented reality technologies, and media robots at its pavilion at the third edition of the Global Media Congress 2024 (GMC), allowing attendees to explore these cutting-edge technologies and intelligent systems.
Mohammed Abdulla, Head of Application Development at Abu Dhabi Media Network, said, “Abu Dhabi Media is always innovating to deliver high-quality content that meets the diverse needs of our audience. We also focus on enhancing the viewer experience by producing innovative content that suits the digital age and utilising artificial intelligence to accelerate and improve production and audience interaction. We are keen to invest in media professionals to develop local and regional talents.”
He also emphasised the network’s keenness to expand its digital footprint across various platforms to ensure wider reach, making it at the forefront of media institutions that combine authenticity and modernity.
Abu Dhabi Media Network adopts artificial intelligence technologies and systems that contribute to enhancing its media services and developing performance, including the advanced “virtual studio” technology that relies on augmented reality to create highly realistic virtual environments in real time, enabling the enhancement of recorded and live media productions.
