Today's Edition
ABU DHABI (ALETIHAD)
Sheikh Abdulla bin Mohamed bin Butti Al Hamed, Chairman of the National Media Office (NMO) visited the Abu Dhabi Media pavilion at the third edition of the Global Media Congress 2024, held at the ADNEC Center in Abu Dhabi.
Abdulla Al Hamed was briefed by Dr. Hamad Al Kaabi, Chief Aletihad News Center Officer, on the inspiring media exhibits displayed by Abu Dhabi Media platforms, as well as its latest initiatives and projects, utilising advanced technologies and artificial intelligence in the creation and dissemination of diverse media content across written, audio and visual formats.
The NMO Chairman emphasised that the UAE's wise leadership considered media a strategic partner and a key player in the journey of sustainable development. Therefore, efforts were being made to establish an exceptional and agile media work environment built on advanced digital infrastructure, fostering a culture that encourages creativity and supports innovation.
Additionally, specialised programmes and training courses were being implemented to develop creative media talent.
Abdulla Al Hamed praised the efforts of Abu Dhabi Media in advancing the media sector and shaping the future of Emirati media through the use of leading global platforms and the provision of effective solutions to address challenges in line with the profound transformations taking place in the global media industry.
Rashid Al Qubaisi, CEO of Abu Dhabi Media, highlighted the importance of the NMO Chairman's visit to the company's pavilion at the Global Media Congress.
He noted that the participation in this event reflected the company's distinguished position in the global media landscape and demonstrated its continuous commitment to developing an integrated national media system that keeps pace with rapid technological advancements.
Abu Dhabi Media, a leading media company in the UAE, is participating in the third edition of the Global Media Congress at ADNEC Centre with a dedicated platform showcasing a range of innovative technological initiatives and projects.
These initiatives aim to enhance and accelerate the production process of media content and improve the quality and efficiency of media outputs across its platforms.
Among the technologies showcased by the company is the advanced Virtual Studio, which uses augmented reality to create highly realistic virtual environments in real time.
This innovation enhances both recorded and live media productions. Additionally, the company is presenting the "Smart Journalist" technology, which leverages artificial intelligence to assist journalists in producing content more efficiently.
Using AI-powered tools, journalists can input basic ideas, specify the main topic and key points they wish to cover, and the system generates cohesive and professional content in record time.
The company is also showcasing the "Smart Speaker" technology, which allows users to record their speech and translate it into multiple languages using advanced voice translation techniques, while preserving the original tone and speaking style.
This innovation offers a unique global communication experience, enabling media professionals and content creators to reach international audiences without needing to learn different languages or rely on specialised translators.
Furthermore, the "Smart Speaker" enhances cross-cultural communication, bolstering Abu Dhabi Media's ability to expand its global presence.
In addition, Emarat TV is providing comprehensive live coverage of the Congress through its "Sabah Al Emarat" programme, featuring interviews with officials from the organising body, as well as event reports through its "Masa Abu Dhabi" programme.
The company's digital platforms are also offering exclusive interviews with participants and covering the event's key activities and highlights.
The Global Media Congress 2024, which concludes on Thursday, focuses on shaping the future of the media sector. It serves as a launchpad for a sustainable and effective media landscape, aiming to explore the latest technologies, trends and strategic transformations relevant to media professionals
