Today's Edition
Maitham Alanbari (Abu Dhabi)
Emirati director and content creator Ahmad Alteneiji is a dynamic young man who decided to expand his filmmaking skills into the world of digital content creation.
Alteneiji studied film in New York, London, and Abu Dhabi, where he gained experience directing, writing, and assisting in production, ensuring that his skills covered diverse roles within the film industry.
Such experiences gave him enough confidence to produce his own short films; the most recent of which was Arasian, a film focused on questions of identity that earned him the ADMAF 2018 Creativity Award.
Ahmad was also nominated for Best Emirati Director and Best Muhur Emirati Short during the 14th edition of the Dubai International Film Festival.
Content Creation Journey
Two years ago, Alteneiji decided to yet again expand his arsenal, becoming a content creator.
“What I want to do with my platform is talk about the UAE and make everything for Emirates, residents, and everyone around the UAE content that makes it easier for them to live here, understand what's happening from topics ranging from entertainment, laws, and so much more,“ Alteneiji told Aletihad.
Alteneiji explained that his goal in this new branch of his journey is to bring people from all over the world together to be constantly updated on what's happening in the UAE.
“My goal today is to reach a larger audience, not only in the UAE, but globally, so that people can learn more about the UAE and the Arabian Gulf in general,” he said.
Explaining the differences between his long-form film background and the rapid pace of social media content creation, Alteneiji said: “I come from a film background, so I was always in cinema; we had a production that went on for six months, and then slowly, I transitioned into the social media world where everything is much faster.”
He added: “You would get a script, write it, produce it, and publish it in less than 24 hours.”
His decision to pursue content creation proved to be a winning decision for Alteneiji. “I started meeting a lot of people, networked, and learned so much from them, and that's why I am where I am here today,” he said.
2024 Plans
Alteneiji aims to achieve several goals this year. “For 2024, my plan is definitely to reach a growing audience, talk about more topics that are much more relatable to Emirates, people in the Gulf, and the world, and also provide content that will be useful to everyone.”
