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MOI rolls out first unified traffic campaign for 2024

MOI rolls out first unified traffic campaign for 2024
2 Jan 2024 15:31

ABU DHABI (ALETIHAD)

The Ministry of Interior, through the Federal Traffic Council, has initiated its inaugural unified traffic campaign for 2024, themed "Safe Riding for Bicycle Users." The primary objective is to bolster traffic awareness among bicycle users, underscoring the imperative of adhering to instructions and following traffic safety guidelines to safeguard lives and property. 

This initiative aligns with the Ministry's ongoing commitment to cultivating awareness and a responsible traffic culture among motorbike, electric, and bicycle riders, with the ultimate goal of minimising wrongful behaviours, ensuring road users' rights, and fostering the highest safety standards. Brigadier Engineer Hussein Ahmed Al Harithi, Chairman of the Federal Traffic Council, affirmed, "The campaign will extend throughout Q1 2024, conducted in collaboration with strategic partners, ministries, federal and local agencies, and various entities dedicated to traffic safety. 


The aim is to reach the broadest societal segment through awareness messages in Arabic, English, and Urdu across diverse social media platforms." Al-Harithi emphasised that the campaign includes disseminating awareness messages to all bicycle users, emphasizing compliance with traffic laws during all stages of riding. Users are urged to adhere to security and safety requirements, including designated roads, respect for traffic laws, helmet usage, appropriate clothing, and safety tools.


The campaign underscores the importance of ensuring tire and brake safety, bike suitability before riding, adherence to the correct path on internal and public roads or bike paths, and refraining from riding in a manner that jeopardises the lives and safety of others.

Source: Aletihad - Abu Dhabi
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