Today's Edition
(Reuters)
German apparel and footwear brand Adidas will enter Formula One as kit supplier to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Puma previously partnered with the once-dominant team, which finished fourth overall in seven-time world champion Hamilton's last season before he moved to Ferrari.
The Adidas deal was expected and had already been flagged in media reports last year after leaked images of branded apparel.
Mercedes said the specially-designed kit would also be available to fans, with limited editions planned throughout the year.
The range will include apparel, footwear and accessories and will be unveiled next month before the season starts in Australia on March 16.
"Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team," said Mercedes principal Toto Wolff.
Hamilton, who turned 40 on Tuesday, was replaced on the team by 18-year-old Italian rookie Kimi Antonelli, who will partner George Russell.
Mercedes also had fashion brand Tommy Hilfiger, for whom Hamilton was an ambassador, as a partner last season.
Adidas lost out to Nike last year in bidding to supply the German national teams from 2027 to 2034.
