Today's Edition
ABU DHABI (ALETIHAD)
Jamjoom Fashion, the Saudi-based apparel and lifestyle group behind the popular brands Nayomi and Mihyar, announced its intention to float 30% of its share capital on the Parallel Market (Nomu) of the Saudi Exchange.
The offering will comprise 2,384,340 ordinary shares, owned by Kamal Osman Jamjoom Trading Company, with the subscription period running from September 1 to September 4.
The final offer price and allocation of shares will be announced on September 9, with trading expected to commence once regulatory approvals are in place.
Founded in 1992 with the launch of Nayomi, Jamjoom Fashion has grown into one of the Kingdom’s leading apparel and lifestyle groups.
Nayomi, now a household name, is a women’s intimate apparel and nightwear brand that today contributes 84% of company revenues. Its counterpart, Mihyar, launched in 2012, specialises in Saudi national menswear and accounts for the remaining 16%.
As of June 30, 2025, the company operated 218 stores across six GCC markets, supported by a growing digital ecosystem spanning e-commerce platforms, mobile apps and social commerce channels. This omnichannel model is reinforced by a customer base of over 434,000 loyalty members.
Kamal Osman Jamjoom, Founder and Chairman, said: “The launch of the IPO is a crucial step in our journey, giving investors an opportunity to participate in a customer-focused industry with strong potential for growth.”
Stephen Holbrook, Vice-Chairman and CEO, added: “Our flagship brands Nayomi and Mihyar enjoy deep customer trust, and the IPO will accelerate brand expansion, digital innovation and sustained growth.”
