Today's Edition
ABU DHABI (ALETIHAD)
In celebration of the 53rd Eid Al Etihad, Abu Dhabi Media and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have teamed up to create a new patriotic song, titled “Nihibah Wayed” (We Love Him So Much).
The song, filmed in the Saadiyat Cultural District, reflects the shared commitment of both organisations to promoting art and music as powerful expressions of national pride and belonging.
The music video, shot at the Saadiyat Cultural District, underscores the area’s significance in inspiring future generations and reinforcing Abu Dhabi’s dedication to preserving heritage while embracing a forward-looking vision. Featuring a distinguished lineup of Emirati and Arab artists, the song aims to strengthen the spirit of national unity and pride.
The song is produced by Majid channel, a subsidiary of Abu Dhabi Media. Blending traditional Emirati music with modern melodies, the track celebrates the values of unity and national identity.
Nouf Mohamed Al Bushlaibi, Executive Director of Marketing and Strategic Communications at the Department of Culture and Tourism – Abu Dhabi, commented: “This collaboration is part of our ongoing efforts to highlight the importance of arts and culture in expressing national identity. Filming the project in the Saadiyat Cultural District emphasises the region’s role as a hub for nurturing talent and inspiring creativity, deeply rooted in the legacy of our ancestors.”
Eissa Al Mazrouei, CEO of Abu Dhabi Media Content Hub, said: “We are proud to be part of this national project that reflects the values of unity and innovation that define the UAE. This song represents our commitment to creating content that resonates with our audience and expresses our pride in our country. We hope it will inspire future generations.”
The collaboration showcases both organisations’ dedication to promoting local and Arab talent, providing them with a platform to showcase their creativity in a project that celebrates the UAE’s achievements. It also highlights Majid channel’s role in supporting arts and culture, which are key to strengthening Emirati identity and fostering international cultural exchange.
