RAS AL KHAIMAH (ALETIHAD)
Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Ministry of Heritage and Tourism, in collaboration with OMRAN Group, have launched the See Double campaign, their first joint promotion that aims to entice visitors to explore the nature of the Emirate of Ras Al Khaimah and neighbouring Musandam, Oman, in one experience-packed trip this summer.
The summer campaign, running from June 15 to September 15, has a “Kids Go Free” campaign at most hotels and resorts in Ras Al Khaimah and Musandam, and venues that offer free kids tickets with every adult ticket purchased. The campaign encourages travellers to enjoy fun, adventure, and beauty, thereby creating double the memories.
The See Double campaign was officially unveiled on Tuesday at the global travel industry event, ITB Berlin, which ran on March 5-7 and brought together leisure travel partners from all over the world.
The launch comes after the tourism entities signed a Memorandum of Understanding (MoU) in November 2023 to pursue cross-destination tourism promotion and marketing initiatives, with a view to boosting international tourism to Ras Al Khaimah and the Musandam Governorate.
Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, said: “This joint marketing effort marks the beginning of numerous cross-destination promotions we plan with the Sultanate of Oman. It aims to highlight the diverse attractions and experiences available to international travellers in both destinations. “Pioneering in the region, the campaign is testament to our strong synergy, aligning with the international trend towards frictionless, borderless travel, and enhancing accessibility and convenience for travellers.”
Haitham Al Ghassani, Director General for Tourism Promotion at Oman Ministry of Heritage and Tourism, said: “We are excited to unveil our first collaboration with Ras Al Khaimah Tourism Development Authority, which unlocks the outstanding tourism offering that our destinations have to offer families and travellers from all over the world.
“From adventure and sport to unearthing historic treasures, there is something for everyone in Musandam and Ras Al Khaimah, and with the mountains and the sea remaining cooler during the summer, there’s no better place to be.”
See Double travellers can maximise their experience by visiting two destinations within a 90-minute drive of each other, featuring an easy border crossing and the shared natural beauty of the majestic Hajar mountain range, as well as a rich, intertwined history and cultural heritage.
Ras Al Khaimah and Musandam Governorate boast remarkable natural assets, historic landmarks, a rich cultural offering and adventure experiences, focusing on the great outdoors.
By twinning up, visitors will have the opportunity to See Double by exploring unmissable attractions in each destination, including:
• 64km of Ras Al Khaimah’s stunning coastline and dolphin spotting in the Arabian Gulf in Musandam
• Jais Flight, the world’s longest zipline on Jebel Jais
• Musandam zipline, the world’s longest over-water zipline
• Suwaidi Pearls – the region’s only working pearl farm
• Traditional Musandam dhow cruise, taking in the sights of the Peninsula’s famous ‘desert fjords’
• Dhayah Fort and Khasab Fort – ancient military forts that date back to the 16th and 17th centuries respectively
• Hiking on Jebel Jais, the UAE’s tallest peak
• Going on safari in Oman’s Hajar mountains
• Mountain toboggan ride Jais Sledder on Jebel Jais
The summer campaign, running from June 15 to September 15, has a ‘Kids Go Free’ campaign at most hotels and resorts in Ras Al Khaimah and Musandam, and venues that offer free kids tickets with every adult ticket purchased