Today's Edition
ABU DHABI (WAM)
Abdulla Bin Mohammed Al Hamed, Chairman of the National Media Office, and Chairman of the UAE Media Council, outlined a comprehensive vision for the evolution of the UAE’s media sector. This came in his keynote address during the 'Future of Media' session at the Global Media Congress 2024 today.
Emphasising the unique strengths of the UAE’s leadership in decision-making and their proximity to the people, Al Hamed highlighted the nation's ability to adapt swiftly to global changes and translate national priorities into impactful media strategies.
A key focus of the address was the integration of emerging technologies, such as artificial intelligence, in transforming media into a more dynamic and efficient tool. He stressed the importance of enacting laws and regulations that ensure these technologies are utilised responsibly, fostering transparency and countering misinformation in the digital sphere. He also underscored the need for proactive communication to build public trust and credibility.
Al Hamed placed significant emphasis on education and workforce development, calling for the establishment of a new generation of media professionals. This involves embedding media education in school and university curriculums and offering advanced training programmes to prepare young talent for the demands of a rapidly evolving sector. He highlighted that the UAE must not only keep pace with global advancements but lead in setting new benchmarks for media excellence.
Additionally, Al Hamed encouraged collaboration between public and private sectors to align with the nation’s strategic priorities, leveraging media to support economic growth and promote the UAE’s achievements on a global scale. By focusing on storytelling that reflects the UAE’s unique contributions in areas like innovation, humanitarian work, and sustainability, media can serve as a powerful tool to strengthen the country’s national identity and global influence, he said.
In conclusion, Al Hamed reiterated the importance of a forward-looking approach, where the media becomes an active participant in the UAE’s broader goals. With strong leadership, advanced technology, and an educated workforce, the UAE is well-positioned to transform its media landscape into a global model of innovation and credibility.
