DUBAI (ALETIHAD)
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has announced the launch of "Dubai-it", an initiative designed to pass the emirate's philosophy of work and execution on to future generations.
In a statement on X, His Highness said that Dubai's model is built on delivering exceptional results quickly without compromising quality. "Dubai's philosophy of work is built on achieving exceptional results in record time, with precision and excellence. Speed does not mean rushing, quality does not mean slowing down, and ambition has no value without execution," the statement said.
His Highness Sheikh Mohammed bin Rashid described "Dubai-it" as an expression of the emirate's approach to turning plans into visible achievements. "'Dubai-it' means swift achievement, exceptional execution, and results the world can see in record time."
The initiative will carry that working culture across Dubai's institutions and companies while preparing the emirate for its next phase of progress.
"We launched 'Dubai-it' to pass Dubai's philosophy of work on to future generations, embed it as a culture across our institutions and companies, and build the next leaps forward," His Highness added. "Our motto has always been: We say what we do, and we do what we say."