SARA ALZAABI (ABU DHABI)
The Abu Dhabi Quality and Conformity Council (ADQCC) on Wednesday launched the Abu Dhabi Quality Policy, a strategic initiative aimed at enhancing living standards while boosting the emirate’s economic competitiveness.
The policy establishes clear, unified benchmarks for the quality of products and services that directly affect people’s lives - from healthcare and education to food, the environment, transport, and housing. It provides a unified framework aligned with international standards.
By raising the bar for industrial and technological output, it empowers sectors to access global markets, supporting a competitive, knowledge-based economy rooted in sustainability.
Ahmed Jasim Al Zaabi, Chairman of the Department of Economic Development – Abu Dhabi and Chairman of the Board of the ADQCC, described the policy’s launch as “a qualitative leap in the emirate’s economic and social development journey”.
“It reflects our commitment to developing an integrated quality ecosystem that enhances Abu Dhabi’s global competitiveness, supports national industries in line with the highest international standards, and delivers the emirate’s vision of continuous improvement in quality of life, while creating opportunities for growth and prosperity for all members of society,” he said.
Developed in collaboration with over 20 federal and local entities, the policy enhances institutional coordination by clarifying roles, reducing overlap, and improving regulatory efficiency. According to ADQCC, it will also boost the global competitiveness of Abu Dhabi-made products, particularly in technology-driven sectors, reinforcing the emirate’s position as a hub for industry and innovation.
It will also help attract high-value investment as it bolsters the industrial sector, according to Al Zaabi.
“Over recent years, Abu Dhabi has demonstrated its ability to keep pace with rapid global transformations and to strengthen its leadership among the world’s leading economies. The development of quality and conformity infrastructure – aimed at enhancing the quality of exports and products traded locally – has played a fundamental role in achieving this distinguished position,” he said.
Speaking to Aletihad, Fahad Gharib Al Shamsi, Acting Secretary-General of the ADQCC, said the policy comes at a time when fast-evolving products and services increasingly impact public safety and wellbeing, making robust regulation essential.
Quality, he stressed, touches every sector. “You see it in health, in education, in culture, and across all areas that affect people’s daily lives,” he said.
“When we talk about quality of life, we are not just talking about numbers,” he added. “We are talking about the actual implementation of clear mechanisms. The Abu Dhabi Quality Policy addresses these gaps and helps raise living standards for all residents and visitors.”
Highlighting the link between community wellbeing and economic competitiveness, he added: “The higher the quality of life and community safety, the stronger the competitiveness.”
More related initiatives will be announced in the coming period, he said.
“The community will soon hear about many initiatives aimed at preserving everything that affects quality of life, whether in health, education, or community safety,” he said.
“Our goal is to ensure the safety of the emirate and its residents, so people can go to work, return home safely, and enjoy the highest possible quality of life.