DUBAI (ALETIHAD)

Yusuffali MA, Chairman of Lulu Group, announced his contribution of Dh20 million to the Fathers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai.

The campaign honours fathers in the UAE by establishing a sustainable endowment fund to provide treatment and healthcare for those in need.

This contribution is part of the widespread response to the Fathers’ Endowment campaign, an initiative of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) that aims to honour fathers by allowing individuals to donate in their name, while promoting the values of honouring parents, compassion, and solidarity.

It promotes the noble values for which the UAE community is known, particularly generosity and a deep sense of global humanitarian solidarity, while creating a community-wide movement that supports its aims.

Yusuffali MA stated, “The Fathers' Endowment campaign takes on a profound humanitarian dimension by supporting underprivileged communities and ensuring sustainable healthcare for those in need. Participating in this noble endeavour is a particularly meaningful way to honour one's father, especially during Ramadan.”

He added, “Our contribution to the campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, demonstrates our commitment to the UAE's charitable and humanitarian initiatives. We believe strongly in collaborative efforts to alleviate suffering, and the UAE community has a long-standing tradition of generosity and compassion. We are proud to be part of this humanitarian movement.”

The Fathers’ Endowment campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign’s website (Fathersfund.ae), as well as a dedicated call centre via the toll-free number (800 4999).

Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (IBAN: AE020340003518492868201). Donations via SMS are possible by sending the word “Father” to the following numbers (1034 to donate Dh10, 1035 to donate Dh50, 1036 to donate Dh100 and 1038 to donate Dh500) for Etisalat by e& and du users.

Other possible platforms for donating to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community contributions platform Jood (Jood.ae).