ABU DHABI (ALETIHAD)
Abu Dhabi Media, the UAE's leading media company, is participating in the third edition of the Global Media Congress, which is being held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, and Chairman of the Presidential Court, from November 26 to 28 at the ADNEC Centre in Abu Dhabi.
The participation aligns with the strategic significance of the event as one of the most important platforms in the media sector, and affirms the company's commitment to enhancing international communication and cooperation with various media entities.
The objective of the congress is to develop an innovative national media industry that keeps pace with the latest technological trends, reflecting the UAE's prowess in building and development, while showcasing its achievements, human values, and aspirations for the future.
Rashed Al Qubaisi, CEO of Abu Dhabi Media, explained the importance of participating in the Global Media Congress, as it serves as a global strategic platform for exchanging insights and showcasing the latest innovations that are reshaping the future of the media sector.
He pointed out that participation in this forum reflects the company's distinguished position in the global media landscape and reaffirms its commitment to developing an integrated national media system that keeps pace with rapidly changing technological advancements and supports the UAE's objectives of becoming a global hub for media innovation.
At its dedicated platform during the Global Media Congress, the company will showcase a range of innovative technological initiatives and projects it has adopted to develop and accelerate the production process of media content.
This with the aim of improving the quality and efficiency of content generation across its media platforms.
Among the technologies being presented are advanced virtual studio technology, which uses augmented reality to create highly realistic virtual environments in real time, enhancing both recorded and live media productions.
The company will also showcase "Smart Journalist" technology, which is powered by artificial intelligence and designed to help journalists produce content faster.
By using AI tools, journalists can create content based on simple inputs, allowing them to define the main topics and key points they wish to cover. The system then generates cohesive and professional content in a very short time.
Another technology being highlighted is the "Smart Speaker," which enables users to record their speech and translate it into several different languages using advanced voice translation techniques, while retaining the speaker's tone and style.
This contributes to a unique global communication experience, providing media speakers and content creators with an opportunity to reach global audiences without the need to learn different languages or reliance on translators.
The "Smart Speaker" also enhances cross-cultural communication, in so doing strengthening Abu Dhabi Media's reach and global presence.
Emarat TV will provide live and comprehensive coverage of the congress on its "Morning UAE" programme, hosting officials from the organisers and presenting reports on related events during the "Evening Abu Dhabi" programme.
Additionally, the company's digital platforms will offer exclusive interviews with participants and coverage of key activities and events at the congress.
The third edition of the Global Media Congress, which is being held under the theme "Vision, Empowerment, Interaction," aims to highlight global media transformation through thought leaders and opinion makers.
The congress will also develop effective media partnerships, drive innovation, and highlight the role of media in building a prosperous and advanced society.
It will also set higher media standards and establish a benchmark for media excellence by presenting insights to a global audience, using the best sustainable media practices, thereby strengthening the UAE's position as a centre for global media and a leader in shaping the future of the sector.