ABU DHABI (ALETIHAD)
Abu Dhabi Pension Fund (ADPF) has partnered with Aldar to offer pensioners and beneficiaries exclusive discounts, rewards and offers through Aldar’s loyalty platform, Darna. The initiative supports ADPF’s ongoing efforts to enhance the financial sustainability and well-being of its members.
Under the agreement, ADPF members will gain access to benefits across Aldar’s portfolio of brands and affiliated partners. The Darna platform will provide pensioners and beneficiaries with tailored discounts and offers. The benefits within the Darna programme include allowing members to earn points on everyday purchases.
Accumulated points can be redeemed for additional points, personalised offers, and services across Aldar’s portfolio. The programme’s system enables users to exchange points for various services, including property purchases, maintenance bookings, school fee payments, shopping experiences, hotel stays, and beach visits.
For Darna benefits, pensioners will receive a special code via SMS to activate their personal account on the Darna app, which is available for download on the Apple Store or Google Play. The app allows users to view the full list of companies and outlets offering discounts and to collect more points for additional rewards.
This partnership aims to reflect ADPF’s commitment to improving the quality of life and wellbeing of pensioners through innovative programmes. It also underscores the joint dedication of ADPF and Aldar to provide high-quality services that support the stability and comfort of pensioners and the wider Emirati community.
His Excellency Khalaf Abdullah Al Hammadi, Director General of the Abu Dhabi Pension Fund, said: “We are pleased to collaborate with Aldar on this initiative, which marks an important step in our ongoing efforts to improve the quality of life for our pensioners. Our goal is to provide the best services and benefits to our retirees, and this partnership will enable them to enjoy exclusive discounts and offers across a wide range of services.”
Adel Abdulla Albreiki, Chief Executive Officer at Aldar, said: “We are delighted to partner with the Abu Dhabi Pension Fund to deliver exclusive offers and rewards to pensioners. At Aldar, we are committed to meeting the needs of our communities by providing new experiences and benefits across various sectors, including real estate, retail, education, hospitality, and more. This partnership supports our objectives to contribute positively to our communities and bolster the Abu Dhabi economy.”