Abu Dhabi (Aletihad)
TRENDS Research and Advisory has signed a cooperation agreement with Dubai Media Academy to strengthen their partnership in media training and sustainable development. The agreement also focuses on constructive collaboration in organizing conferences, seminars, panel discussions, and workshops that address and analyze various contemporary issues, particularly those related to the media sector.
Signed by Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research and Advisory, and Ms. Muna Busamra, Director of Dubai Media Academy, the agreement aims to enhance academic and research cooperation and integrate roles to achieve development and innovation in the media and knowledge industries. It also contributes to improving the quality of training and providing innovative research and scientific solutions that support the media sector locally, regionally, and internationally.
Specialised Programs
Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS, stated that the cooperation agreement with Dubai Media Academy aims to develop specialized training programs in the media field by combining academic and research knowledge with the latest globally recognized training methods and techniques.
He emphasised that the partnership between TRENDS and Dubai Media Academy aims to conduct knowledge studies and research projects to develop innovative solutions for the challenges facing the media industry and media professionals alike.
Knowledge Exchange
Dr. Al-Ali explained that the agreement enhances the exchange of knowledge and expertise between academics, researchers, and specialists from both sides through specialized conferences and seminars.
The partnership will also involve releasing joint periodic reports and conducting polls on developments in scientific research, as well as evaluating the effectiveness of training programs, thereby contributing to the improvement and development of the programs and services offered.
He noted that the partnership will explore ways to integrate modern technology into media training and development strategies, including the use of artificial intelligence and augmented reality technologies. He added that TRENDS believes in the importance of leveraging technology to serve scientific research and sustainable training in line with the requirements of the times, which also helps prepare a new generation capable of keeping up with modern developments in various fields.
Strategic Vision
Ms. Muna Busamra, Director of Dubai Media Academy, affirmed that the cooperation agreement between the academy and TRENDS Research and Advisory is part of a clear strategic vision aimed at making a significant shift in the media and research landscape at both the local and regional levels.
She stated that the partnership between the two entities is an important step toward enhancing cooperation in sustainable training and development with the goal of preparing a specialized generation in the media industry, equipped with the scientific and practical skills needed to compete and make a difference in the job market.
Technological Changes
Busamra noted that the media sector requires scientific and research methodologies and strategies that enable it to withstand modern technological changes, making it essential for media institutions to engage with think tanks to advance media work.
She pointed out that Dubai Media Academy seeks to expand in the field of specialized media research and studies by strengthening its network of partners with think tanks, with TRENDS Research and Advisory being at the forefront. TRENDS has experts, researchers, and specialists who can contribute to supporting the academy's goals and strategy in various media and creative fields.