“Invest in the Emirates” campaign expands global reach with high-impact outdoor campaign across major cities worldwide

ABU DHABI (ALETIHAD)

The "Invest in the Emirates" campaign has successfully extended its global reach through a series of high-visibility outdoor advertisements in major cities such as Cannes, Zurich, New York, London, and Paris.

The campaign aims to position the UAE as a premier destination for investment, offering an ideal environment for economic growth and innovation.

With 754 billboards strategically placed in key global cities, the campaign is expected to generate over 200 million impressions.

These advertisements emphasise the UAE’s role as a global center for economic opportunities, promoting the country’s advantageous business environment, which includes complete tax exemptions, 100 percent foreign ownership, and a flexible legislative framework that supports innovation and investment.

The campaign’s presence at the 2024 Paris Olympics was particularly noteworthy, with 365 billboards displayed in metro stations, reaching over 80 million global impressions.

This allowed the campaign to leverage one of the most prestigious global events to highlight its investment potential and reaffirm its position as a global economic leader.

In London, the campaign took a futuristic approach with moving billboards on buses, displaying messages such as "The UAE is launching flying taxis in 2026."

This demonstrated the UAE’s commitment to pioneering advancements in smart transportation, inviting investors to be part of the nation’s future-driven initiatives.

The campaign also made a significant impact during the 2024 F.A. Community Shield match between Manchester United and Manchester City, with advertisements reaching a record-breaking audience of 223.7 million viewers.

The campaign capitalised on its presence at the Cannes Lions Festival of Creativity, capturing the attention of the world’s top creative talents and positioning the UAE as a platform for innovation.

This engagement reinforced the UAE’s commitment to fostering creativity across industries.

The campaign’s reach extended to major airports in Zurich, Geneva, Munich, New York, and Heathrow coinciding with the United Nations General Assembly.

This strategic positioning ensured that the UAE’s message reached influential global business and political leaders.