ADIHEX partners with The Game Fair in UK

ABU DHABI (WAM)

The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2024 partnered with The Game Fair, an annual country and rural sports gathering from Blenheim Palace in Oxfordshire, UK.

Under the patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler's Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club, ADIHEX combines Emirati cultural traditions and heritage with innovative, forward-looking features that open new business opportunities, engage Emiratis of all ages, and showcase adventure and outdoor lifestyles.

Organised the ADNEC Group in strategic partnership with the Emirates Falconers’ Club, this world-leading exhibition with over two decades’ heritage is underway at ADNEC Centre Abu Dhabi.

Humaid Matar Al Dhaheri, MD and Group CEO of ADNEC Group, said, “We partnered with The Game Fair to maintain our traditions while also enhancing them by working closely with our esteemed partners to ensure sustainable conservation. Together, we were committed to elevating this edition of ADIHEX to ensure that it not only served as a platform for cultural and industry exchange but also as a beacon of excellence and innovation as a large-scale exhibition on the global stage. In this way, we are strengthening our heritage and traditional sports as pillars of cultural heritage and environmental preservation in accordance with the vision of our wise leadership.”

Building on the partnership featured at Blenheim Palace earlier this year, The Game Fair is hosting a pavilion at ADIHEX. For the global community of hunting and equestrian enthusiasts, industry professionals, and families dedicated to the preservation of cultural heritage, both The Game Fair and ADIHEX facilitate a rich exchange of knowledge, expertise and experience that values traditions while also looking forward through showcasing the latest products and innovations.

James Gower, Managing Director of The Game Fair, said, “We are thrilled to join forces with ADIHEX to celebrate our shared passion for falconry, culture, history, and conservation. This partnership underscores the deep-rooted values that both of our organisations hold dear. ADIHEX sponsoring the Main Arena and having their representatives present greatly enhanced this year’s edition of the Game Fair. We are proud to showcase British companies at our pavilion at ADIHEX, working together to enrich and preserve the traditions we cherish."

As a long-standing event celebrating outdoor activity and country life, The Game Fair 2024 attracted outdoor enthusiasts to join a vast range of activities including equestrian sports, shooting and fishing that reflect the traditions and skills of the British countryside and its rural culture.

At the heart of the Fair, the Main Arena hosted a wide variety engaging competitions, demonstrations, and exhibitions over the three days of the event.

The Arena's activities included horse equestrian, falconry displays, and scurry driving - a lively equestrian sport in which pairs of ponies pull a carriage around a course of cones while competing to achieve the fastest time.