DUBAI (ALETIHAD)
The second day of World of Coffee 2024 attracted large crowds of visitors and coffee enthusiasts who flocked to the event to learn the ins and outs of coffee production, manufacturing, and trade. Coffee preparation competitions were held throughout the day, and the event’s Brew Bar pavilion saw insightful presentations on the industry presented by prominent global companies and brands. Coffee lovers were in for a treat in the Cupping Room pavilion, where visitors could explore and taste a diverse array of coffees.
The event, organised by DXB Live (Dubai World Trade Centre’s events arm) in collaboration with the Specialty Coffee Association, featured a series of informative lectures presented by seasoned industry professionals, such as a talk titled “Menu Design Builder” presented by coffee expert Antonio Orria and manufacturer Nuova Simonelli, while Philip Bertilak discussed the intricacies of Coffee Value Assessment. Therayut Damrong Akarawiwat led a session that focused on the origins of Laotian coffee, while coffee expert Julia Leach presented a session on “Sensory Evaluation of Cold Drinks”. Dr. Fabiana Carvalho, a neuroscientist specialising in the science of flavour, explored the concept of taste in her presentation “Delving into the Concept of Taste.”
Mattia Miatto, Export Manager of MAZZER LUIGI S.p.a., said: “The World of Coffee offers a valuable platform for us to showcase our products to a diverse audience of coffee enthusiasts and industry experts from across the globe. Among the featured items are our coffee grinders, including the Philos Commercial Grinder and the Kony Sg Grinder. The Philos Grinder boasts a distinctive design created specifically for light commercial settings, allowing baristas to achieve exceptional results even in compact workspaces. Designed to be user-friendly and low maintenance, it ensures optimal grinding outcomes with a consistent flow of grains into the grinding chamber. On the other hand, the Kony Sg Grinder is equipped with features for a seamless experience. This includes a built-in load cell for precise and consistent dosing, along with Grind Flow Control (GFC) to prevent clumping and reduce electrostatic charges in ground coffee. This grinder is the ideal choice for medium-sized specialty cafes.”
“We are thrilled to make our inaugural appearance at the World of Coffee 2024 in Dubai,” said Junior Romero, QC and content creator for Flava Coffee. “This opportunity holds high importance for our new company as we endeavour to fortify our connections with other coffee companies and expand our market presence. Throughout the event, we are unveiling three distinct coffee flavours, highlighting our commitment to supporting coffee farmers and all industry stakeholders, while delivering exceptional quality coffee products.”
The World of Coffee Dubai 2024 serves as a significant local, regional, and global event in the coffee industry. With over 1,650 companies and brands in attendance, including 60 UAE-based companies and brands, the expo offers an ideal platform to showcase a wide array of coffee products and services. Exhibits range from green and roasted coffee beans to a diverse selection of beverage preparation devices, roasting services providers, flavourings, and packaging solutions. The UAE National Barista and Latte Art Championship, the Coffee Design Awards, and the Best New Product Awards are all highlights of this key industry event.
The event’s final day will take place January 23, and will feature the announcement of the winners of the coffee championships. All activities for the third day of World of Coffee Dubai 2024 will occur at Za’abeel Hall 4, 5, and 6 at the Dubai World Trade Centre.