ABU DHABI (ALETIHAD)
Miami Band has returned to Yas Island for a fourth consecutive year, celebrating what has become one of the region’s most beloved annual traditions.
At the heart of this year’s collaboration is a refreshed rendition of the iconic Kuwaiti group’s much-loved hit song, “Ya Helwakom”, brought to life through a vibrant music video filmed across Yas Island’s world-class attractions and experiences.
The song captures the delight of fans encountering Miami Band and their new “party bus” on Yas Island.
The vehicle isn’t just a fun visual choice, it embodies what four years with Miami Band has felt like: one continuous, enjoyable ride across everything Yas Island has to offer.
Over the years, Yas Island and Miami Band have built something that goes beyond a traditional celebrity partnership. Together, they have transformed nostalgia into a cultural connection, creating campaigns that celebrate shared GCC memories, humour and music.
What began as a creative collaboration has evolved into a regional phenomenon that resonates with audiences across generations.
For four consecutive years, Miami Band has taken audiences on a journey through the destination’s ever-evolving mix of world-class attractions, entertainment and experiences, showcasing Yas Island to millions of viewers across the GCC, while introducing timeless songs to younger audiences and inspiring long-time fans to rediscover the classics they grew up with.
So, what are you waiting for? The party bus’s doors are open, hop on board. The music is playing.
If the past four years have taught audiences anything, it’s that this joyride never stops.