SHARJAH (WAM)
The Emirates Perfumes and Oud Exhibition, organised by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI), is witnessing a remarkable turnout of visitors.
Set to run until October 13, the exhibition offers significant discounts of up to 65 per cent on collections of exquisite perfumes, along with special offers and promotions presented by exhibitors on premium local and international fragrance products and the finest types and varieties of oud.
Exhibitors commended SCCI and Expo Centre Sharjah for organising the event, which has provided a key platform to boost their sales and promote their brands. They expressed high satisfaction with the significant visitor turnout, which they believe underscores the significance of the exhibition.
Exhibiting fragrance companies also highlighted the effectiveness of their promotional strategies, which extended beyond discounts to include product trials (try outing a product before making a purchase), fostering greater trust and encouraging purchases.
The wide range of products on offer, combining traditional and modern elements, includes high-quality ingredients and components such as sandalwood, patchouli, and rare oud, all contributing to the success of their offerings.
Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, emphasised that the significant turnout of visitors and the extensive participation of fragrance companies underscore the exhibition's success in meeting the expectations of perfume and oud enthusiasts. This reflects the effective strategy of Expo Centre Sharjah in delivering premium and flagship events that fulfil the aspirations of both visitors and exhibitors.
The Emirates Perfumes and Oud Exhibition provides a unique platform that integrates heritage and tradition with innovation and modernity in the fragrance sector, offering visitors an exceptional shopping experience enhanced by competitive offers. This strategy aligns with the Centre’s vision to enhance the role of exhibitions in driving economic growth and brand promotion.
Featuring more than 100 exhibitors and over 500 major local and global perfume brands, coupled with competitive offers and discounts, the exhibition has successfully attracted a broad audience of perfume enthusiasts from various age groups and nationalities.
Many visitors praised the quality and variety of the products on display, along with the exceptional pricing, which positioned the exhibition as a prime destination for fragrance shopping. Attendees had the opportunity to acquire luxurious and high-quality fragrance products at highly competitive prices.