ABU DHABI (ALETIHAD)
Emirates NBD has announced a strategic partnership with Sobha Realty to offer integrated home financing solutions for buyers of the developer’s off-plan residential projects across Dubai, according to a statement.
Through the collaboration, Emirates NBD will provide tailored mortgage solutions to eligible customers purchasing units in Sobha developments.
The partnership integrates structured mortgage solutions directly into the developer’s sales journey, supporting homebuyers from booking through to handover and extending beyond traditional lending.
For customers, this translates into early financial visibility, faster processing and simplified documentation during the off-plan purchase stage.
By offering greater financial certainty during the construction phase, the collaboration aims to help buyers make informed homeownership and investment decisions with greater confidence, while supporting structured, transparent and sustainable growth within Dubai’s property sector.
Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said: “Emirates NBD is delighted to be a catalyst of Dubai’s real estate sector growth by fostering a dynamic and supportive ecosystem for homebuyers.
"As a homegrown banking institution, we remain committed to forging partnerships that empower our customers and play a vital role in achieving the goals of the Dubai 2040 Urban Master Plan and sustaining the resilience of the UAE economy. This collaboration with Sobha Realty is a testament to our ongoing dedication to supporting sustainable urban development and providing value beyond banking.”
Commenting on the collaboration, Francis Alfred, Managing Director of Sobha Realty, said: “Dubai real estate sector continues to attract a diverse global buyer base, and enabling a seamless and transparent homeownership journey is more important than ever.
"Through our partnership with Emirates NBD, we are embedding structured mortgage solutions within Sobha’s home-buying journey, allowing customers to benefit from early financial clarity and greater confidence when purchasing off-plan homes. This collaboration reflects our shared commitment to supporting Dubai’s evolving property landscape.”
The initiative underscores the shared commitment of both entities to support Dubai’s real estate ecosystem and aligns with broader efforts to contribute to the objectives of the Dubai 2040 Urban Master Plan.