DUBAI (ALETIHAD)
Emirates NBD has launched a new service aimed at helping customers verify their carbon footprint based on their transactions through the ENBD X Carbon Calculator, according to a press release.
The bank said the initiative marks another step in its ESG strategy, reinforcing its commitment to sustainability and excellence while aligning with national objectives to advance environmental and societal resilience.
The new Carbon Calculator will be available within the ENBD X Mobile Banking app, enabling nearly two million users to link financial wellbeing with climate action. The product automatically analyses customer transactions and estimates associated CO2 emissions.
Customers will be able to measure, manage and reduce emissions by altering spending patterns to be more sustainable.
The feature offers personalised insights, encourages behavioural changes based on localised calculations and recommendations, and provides a monthly breakdown of a customer’s carbon footprint.
Users will also have access to educational insights focused on reducing emissions over time, along with a personalised questionnaire.
Chief Sustainability Officer and Group Head of ESG at Emirates NBD, Vijay Bains, said, “Emirates NBD is resolute in its Net-Zero 2050 commitment and actively forging the UAE's low-carbon future through deep, strategic investments. We empower our customers not only to understand but to actively shape and reduce their environmental footprint, fostering a collective impact for a healthier, more resilient global future. The new Carbon Calculator redefines the boundaries of responsible banking, setting a benchmark for the region.”
Group Head of Priority and Personal Banking, and Retail Banking Sales at Emirates NBD, Yousuf Saeed Mohd, said, “Awareness marks the beginning of change. At Emirates NBD we are happy to announce the Carbon Calculator as a strong, defining step that will empower our customers with a visual representation of their environmental impact and insights to drive responsible action and financial well-being. Such initiatives demonstrate our ability to innovate while aligning with critical environmental and social goals.”