ABU DHABI (ALETIHAD)
The Abu Dhabi Real Estate Centre (ADREC) has launched the digitisation of Expressions of Interest (EOI) for off-plan real estate registration through its “Madhmoun” platform, introducing mandatory escrow supervision and enhanced investor protection measures.
The announcement was made on the sidelines of the launch of the ‘Manchester City Yas Residences by Ohana’ project, which became the first development to register EOIs electronically through ADREC’s digital platform.
Going forward, all developers launching new projects will be required to register investor off-plan EOIs digitally via Madhmoun.
Under the Madhmoun framework, EOIs will be subject to direct oversight from ADREC, with funds deposited into a government-managed preparatory escrow account.
The initiative marks a shift from traditional off-plan investment practices by establishing a governed operational framework aligned with international best practices to safeguard stakeholders throughout the off-plan buying journey
Engineer Sultan Al Memari, Acting Executive Director of the Real Estate Regulation Sector at ADREC, said: “Safeguarding the interests of investors while keeping in mind the operational nuances of developers is always at the heart of our ongoing real estate sector transformation. Madhmoun has already delivered positive change to the market and EOIs through Madhmoun will further enhance Abu Dhabi’s image as an exceptional place to live, invest, and thrive.
"We are constantly working on elevating the real estate ecosystem through modernization of policies and digital transformation. This and many more initiatives will continue to cement Abu Dhabi’s position as a trusted real estate investment destination for years to come.”
ADREC said the approach eliminates traditional intermediary risks through digital refund mechanisms and enhanced oversight capabilities, providing improved monitoring and fund protection across transactions.
Established in 2023 under the Department of Municipalities and Transport, ADREC leads the transformation of Abu Dhabi’s real estate sector by advancing transparent regulation, modern oversight and a seamless digital experience for stakeholders.