Dh3.8m in fines imposed on violators of rules on marketing calls

ABU DHABI (ALETIHAD)

The Telecommunications and Digital Government Authority (TDRA) has imposed fines amounting to Dh3.8 million on individuals and companies that violated regulations on marketing calls.

In a post on “X,” TDRA stated that the fines were imposed since the new regulations on unwanted marketing phone calls came into effect in mid-August. The regulations aim to ensure consumers' comfort and privacy.

The regulations stipulate that companies must obtain prior approval to practice telemarketing. Marketing calls are allowed only from phone numbers registered under licensed companies, not individuals.

Under the regulations, telemarketing calls are prohibited outside the 9am to 6pm time frame. Re-calling is prohibited if the consumer rejects the service or product in the first call.

Penalties for violations include warnings, fines of up to Dh150,000, partial or total suspension of activities, licence cancellation, and denial of telecommunication services in the UAE for up to one year.