ABU DHABI (ALETIHAD)
MAIR Group has rebranded Abu Dhabi Cooperative Society (ADCOOP) at Abu Dhabi Global Food Week, taking place from November 26-28, 2024 at the ADNEC Centre Abu Dhabi.
This rebrand unites seven leading retail brands under a cohesive identity, strengthening community bonds and advancing the UAE’s food security goals.
As part of this transformation, ADCOOP combines seven retail brands: Abu Dhabi Coop, Al Ain Coop, Al Dhafra Coop, Delma Coop, COOPS, Earth and Mega Mart. By integrating these brands, ADCOOP solidifies its position as a retail leader, offering an enriched shopping experience tailored to Emiratis, Arabs, and expats from all nationalities.
This alignment enables ADCOOP to deliver value, quality, and cultural relevance, embodying its promise to enrich lives, foster connections, and represent the UAE as a hub for embracing all communities with their diversity and different preferences.
Chairman of MAIR Group, Captain Mohamed Juma Al Shamisi, said, “We at MAIR group are making every effort to achieve the insightful vision of our wise leadership, which aims to enable national entities in strengthening the UAE economic position, and achieving prosperity and sustainable development for our society. The MAIR Group believes in the importance of investing in the food sector to support economic and social growth in the UAE. ADCOOP is a major step in this direction, as we seek to provide a vibrant and prosperous environment that embraces all communities in the UAE, and enriches their shopping experience in a way they have never experienced before.”
Group CEO of MAIR Group, Nehayan Al Ameri, said, “ADCOOP rebranding represents a new era in the retail sector, combining the best practices and Emirati heritage to provide a diverse and distinctive shopping experience. Through this new brand identity, we look forward to enhancing the group’s success and sustainable growth opportunities, and providing real value to our customers, while committing to enhancing the food security across the UAE.”
The rebrand introduces a vibrant, contemporary identity for ADCOOP, featuring a tagline that reflects its mission: Value, Bonding Generations.
This tagline encapsulates ADCOOP’s promise to deliver value, foster bonds between communities, and create a welcoming space where all nationalities feel at home.
ADCOOP champions the nation’s aspirations to be a leader in innovation, inclusivity and sustainability.
The unveiling of ADCOOP at Abu Dhabi Global Food Week reinforces its alignment with the UAE’s food security agenda.
Through sustainable sourcing, innovative partnerships, and investments in technology, ADCOOP strengthens the nation’s food supply chains while supporting economic prosperity.
Its renewed focus positions ADCOOP as a national retail ambassador, influencing expat and global audiences by showcasing the UAE’s vision of cultural harmony and excellence.
ADCOOP’s rebranding also emphasises its community-centric approach.
It is not just a retail brand but a destination where families—local and expatriate—can connect, share experiences, and celebrate the UAE’s values of hospitality and inclusivity.
ADCOOP’s offerings cater to the evolving needs of diverse households, ensuring a modern, reliable, and family-focused shopping experience that builds trust and loyalty across all nationalities.