Khaled Al Khawaldeh (Abu Dhabi)
KEZAD Communities, a company specialising in residences and services for employees in Abu Dhabi's specialised industrial zones, has undergone a rebranding, in which they pledge to renew their commitment to providing better housing facilities for workers in the UAE.
At an event held in Abu Dhabi on Thursday, the company, which manages over 140,000 beds across the emirate, launched the Sdeira Group brand identity, ushering in a new phase for the company.
"We aim to make residents feel comfortable and part of the broader social system, which in turn enhances their productivity at work," Abdulaziz A. Bawazeer, CEO of Sdeira Group told reporters following the event.
According to Bawazeer, the newly branded company will look to expand its footprint in the UAE, with several projects both in Abu Dhabi and beyond in the pipeline. The aim, he said, would be to enhance the environmental credentials of its residencies, whilst also focusing on the well-being and health of employees.
The quality of workers' accommodation has come under international scrutiny in the UAE in the past, but the government has since moved to remedy the problem.
This includes extensive reforms to improve living standards for workers. The Ministry of Human Resources and Emiratisation (MoHRE) now mandates standards for space, sanitation and recreational areas in worker housing, with regular inspections to ensure compliance.
Purpose-built housing communities in Abu Dhabi and Dubai, such as Workers' City and Jebel Ali Labour Village, provide facilities like healthcare, recreational spaces and dining areas.
There has been an emphasis on enhancing health and safety measures, particularly post-Covid-19, include sanitation protocols, medical support and mandatory vaccinations.
The UAE has also introduced welfare policies that include financial literacy programmes, entertainment, and psychological support, contributing to the well-being and development of labourers.
These improvements have been noted by global bodies like the International Labour Organisation (ILO), which has been working in conjunction with MoHRE to facilitate the implementation of global standards.
Bawazeer said Sdeira Group saw its commitment to quality housing as an economic benefit to the country and an opportunity for the company.
"Our complexes go beyond just providing housing; they are equipped with complete amenities, including commercial facilities, entertainment spaces, and social and cultural programmes, creating a fully integrated community for our residents," he said.
"We see ourselves as a tool for economic growth by providing high-standard accommodations and services."