DUBAI (WAM)

Dubai Chambers has signed a Memorandum of Understanding (MoU) with du, the leading telecom and digital services provider, to launch a new strategic partnership aimed at empowering the local business community and unlocking a range of competitive advantages for private sector companies in Dubai.

Under the terms of the MoU, du will provide high-quality services to members of Dubai Chamber of Commerce, one of the three chambers operating under Dubai Chambers.

Members will benefit from special enterprise offers.

As part of the agreement, Dubai Chamber of Commerce members will be granted complimentary access to du’s Entrepreneurship Hub at Dubai International Financial Centre (DIFC), which is recognised as the first and largest FinTech accelerator in the Middle East, Africa, and South Asia (MEASA) region.

Companies will be able to access the du Business Entrepreneurship Programme, initiated with the DIFC Innovation Hub, which supports SMEs by focusing on scalability, accessibility, and digital transformation.

The programme offers practical training in communication, marketing, and cybersecurity, helping SMEs adapt for growth and integrate AI technologies to boost competitiveness and streamline operations.

Vice President of Operations and acting Vice-President of Digital and Commercial Sectors at Dubai Chambers, Khalid Al Jarwan, commented, “Partnering with du is a critical step in enhancing the value-added services available to the business community in Dubai. We look forward to working together to provide vital communications and technology support to local companies, which will contribute to the success of their businesses and the development of their digital operations in line with our strategic priorities.”

Chief Commercial Officer at du, Karim Benkirane, stated, “du’s partnership with Dubai Chambers heralds a new era of digital enablement for the UAE’s business ecosystem. Our telecommunications and technology solutions support private sector companies to accelerate innovation and efficiency. This collaboration aims to transform the way businesses operate and set the standard for a future where digital empowerment is the cornerstone of commercial success.”